And for a product that seemed anything but word-of-mouth worthy. All from videos made for less than a few hundred dollars apiece. Within two years the campaign increased retail blender sales by 700 percent. Not only did Blendtec blenders demolish all these objects, but their video series, titled Will It Blend?, received more than 300 million views. Research by the Keller Fay Group finds that only 7 percent of word of mouth happens online. Most Important Keywords, Sentences, Quotes: But if you manage to integrate all six principles into your products or ideas, it’s only a matter of time before you become viral with it. These principles are the elements of virality, but it’s not a clear-cut formula for it. So you should try to create a story out of your idea or product and make it so that when people share your story, they can’t help but to share your product or idea as well (Jared Fogle lost 250 pounds only eating Subway sandwiches). And stories are perfect vehicles for carrying messages. And you need to package it in an easy-to-use, easy-to-share kind of way so it gets passed on. It needs to either save money, save time, be more convenient or all of the above. Your idea or product needs to be useful to people. the one you make at a stage at a concert for the same charity). ( Think about a donation to the charity that you make from home vs.

So you need to make your product or idea more public and visible. It’s hard to copy a behavior or buying pattern if you don’t know what it is. People need to show in public that they’re doing/buying/supporting something so that others can see that. The old “monkey see, monkey do” works wonders here. (Think about sunrises at 3.a.m in the polar circle vs. Some emotions, like awe, increase shareability while some emotions, like sadness, decrease shareability. Your product or idea needs to have an emotional tone to be shared by people. When people care about something, they share it. The more triggers (cues) you can insert into the everyday environment, the more people will talk about your product (like autumn and pumpkin lattes’). Triggers serve as reminders for people to talk about our ideas and products. The point of using this principle is to make the idea or product have visible signals of the person being cool, knowledgeable, and smart (like Apple’s logo).

Because of that, they will share the information, product, or an idea that makes them appear like that to other people. People want to appear cool, knowledgeable, and smart.

What causes certain products, ideas, and behaviors to be talked about more? The book explains that it’s about six principles that make an idea, product, or behavior contagious: social currency, triggers, emotion, public, practical value, and stories.Ĭontagious talks about six principles that make an idea, product, or behavior contagious.

Book Title: Contagious: Why Things Catch On Book Summary

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